In our newest installment of our Series on Andhra Sarees, this week we will be covering Rayalaseema’s Madhavaram Sarees.
History
Madhavaram is a village in Kadapa District that is etched in the popular imagination. While the Jilla in general is known for its temples, forts, poets, and artisans, the Saree of one of its most famous villages is no less significant.
The picturesque grama of Madhavaram is nestled in between the Penna River and majestic hills; its fashion is also simple and soothing. The weaving was historically concentrated in Sidhout and Kamalapuram taluks of Kadapa district. It is generally associated with the weavers of the Togata community. These cheeras have become staples in regional weddings.
Characteristics
Madavaram pattu cheera is the all-purpose saree.
It is called this because it is easy to maintain. The colors are usually in the range of red and black. The patterns are usually alternating squares, but floral designs were later introduced as seen below. Pink and pale blue are also used.
The fabrics and weaving process behind the Madhavaram has become so popular that they feature now in Sarees and Dhotis for weddings. These are known collectively as the Madhavaram Madhuparkam. Madhuparkams are used for both bride and bridegroom, and thus, used for the fabric for both sets of Wedding Attire.
It is also featured for Turbans (Thala Paaga ) . Vegetable based dyes are used, making it an exceedingly eco-friendly. Regular and Petu (border) Sarees are manufactured, with Cotton Jari types being very common as well. One of the USPs of this saree is the trademark Modugu Puvvu that is used to give a reddish color to the border.
Industry
There are currently 2500 weaving households in Madhavaram who are dependent on this industry, and another 5000 supporting workers. The annual revenue generated is estimated to be around 15 crore Rupees. There is great business potential for this item, and many skilled textile workers whose fortunes could be turned around if the state people invest in developing this.
Variety is the spice of life, and Madhavaram comes in just such variety for at home or at parties!
Rakka Rakkaalu Saree
The All Purpose Saree of the Andhra Lady
References:
- http://www.fibre2fashion.com/indianhandsnlooms/madhavaram.asp
- C. F. Brackenbury. District Gazetteer, Cuddapah.
- http://www.traveladda.com/south_india/andhra_pradesh/people_and_culture/handlooms_of_andhra_pradesh.html
- http://www.indianetzone.com/24/handloom_weaving_andhra_pradesh.htm
- http://www.indiantravelportal.com/andhra-pradesh/arts-crafts/handlooms-of-andhra-pradesh.html
- http://www.kadapa.info/gallery/thumbnails.php?album=39
